Verizon’s internal web-based initiative, DigitalFirst, needed a concept to generate awareness and interest in showcasing My Business, their online profile portal for business customers.
The campaign “But First, My Business” was adopted from the popular meme/web-culture of but first, coffee. As in, "I'm not doing anything today until I've had my cup of coffee first!" Since the campaign is only seen by staff internally, it allowed for some humor, and office props like paper coffee cups with printed branding.
Variations of the But First brand were made, which could be applied to horizontal or vertical applications.
A variety of support messaging, to help enforce the But First brand were implemented across multiple platforms.
Layouts and messaging combinations were created at a variety of sizes depending on their use, from TV screens, to email blasts, and web banners.
Monthly email newsletter templates, to provide associates with the most up to date news with Digital First.
Retractable tabletop and floor banner stands were created, for presentations, events and meetings.