CREATING A DIGITAL FIRST MINDSET

Verizon

Verizon’s internal web-based initiative, DigitalFirst, needed a concept to generate awareness and interest in showcasing My Business, their online profile portal for business customers.

The campaign “But First, My Business” was adopted from the popular meme/web-culture of "but first, coffee." As in, "I'm not doing anything today until I've had my cup of coffee first!"

Since the campaign is only seen by staff internally, it allowed for some humor, and office props like paper coffee cups with printed branding.

eat. sleep. digital. repeat
IDENTITY AND MESSAGING

Variations of the But First brand were made, which could be applied to horizontal or vertical applications.
A variety of support messaging, to help enforce the But First brand were implemented across multiple platforms.

tagline - But First My Business 1
tagline - But First My Business 3
Verizon - all taglines
VARIETY IS THE SPICE OF LIFE

Layouts and messaging combinations were created at a variety of sizes depending on their use, from TV screens, to email blasts, and web banners.

Getting the most out of digital. Using smartphone.
Verizon tv - woman working at laptop
Verizon tv - This morning I will walk the dog, hit the gym, and of course lead My Business customers with digital first solutions.
Verizon tv - big business. bigger ideas.
Verizon tv - respect my business
Verizon - Start your day off right
EMAIL NEWSLETTERS

Monthly email newsletter templates, to provide associates with the most up to date news with Digital First.

newsletter screen
tall coffee
EVENT SIGNAGE

Retractable tabletop and floor banner stands were created, for presentations, events and meetings.

Verizon signage
Verizon signage stand
Verizon tagline - respect my business

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